Location: Kerala, India

Type: Full-Time

 

Description:

 

We are looking for a dynamic Social Media Manager to lead the digital voice of YDEL’s brands across platforms. The ideal candidate understands fashion, storytelling, and audience engagement — blending creativity with strategy to grow our online presence and community impact.

 

Key Responsibilities:

 

    - Plan and manage social-media content calendars across Instagram, Facebook, YouTube,             and emerging platforms.

    - Create and curate visual and written content aligned with each brand’s identity.

    - Collaborate with design, fashion, and marketing teams for campaign execution.

    - Monitor analytics, trends, and engagement data to optimize performance.

    - Develop influencer collaborations and social-commerce initiatives.

    - Stay updated on platform algorithms, viral trends, and cultural movements.

 

Qualifications:

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    - Bachelor’s degree in Marketing, Communication, or related field.

    - 1–3 years of experience managing brand or fashion-related social-media accounts.

    - Strong understanding of content strategy, digital marketing, and brand aesthetics.

    - Skilled in tools like Meta Business Suite, Canva, Adobe Suite, or similar.

    - Excellent communication skills and trend awareness.